관광경영학회

출판자료

정기 학술지

관광경영연구, Vol.22. (2018)
pp.17~31

DOI : 10.18604/tmro.2018.22.6.002

세계문화유산 관광지 장소애착과 방문만족 및 추천의도에 관한 연구 : 수원화성 방문객을 대상으로

남윤희

(문화유산과 관광 연구소 대표)

류시영

(한라대학교 관광경영학과 교수)

이상경

(안양시청 문화관광과 관광보좌관)

This study was investigated to the sub-factors of place attachment and to explain the relationship between place attachment, satisfaction and recommend intention. To understand sub-factors of place attachment, this study was explained about the concept of place attachment that is formed to short time visitors and it was conducted the survey in Suwon Hwaseong. As the result of the analysis, sub-factors of place attachment were classified into five factors; place memory and place expectation that is based on personal experience and expectation, place dependence, place identity and place affection. Furthermore, place memory and place expectation have a positive effect on both satisfaction and recommendation intention, While place dependence showed no statistically significant effect on recommendation and place affection did not affect by satisfaction. Findings of the study contribute to a better understanding of place attachment and it is expected to provide fundamental knowledge of activation in cultural heritage sites.

  Place Attachment; Place Memory; Place Expectation; Place Affection; Place Dependence; Place Identity; Satisfaction; Recommend Intention.

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